Essay · Draft

From Specs to Software: A Product Manager Starts Building With AI

For years I wrote specifications for other people to build. In early 2025, I started building myself, and it changed how I think about product.

Kamel Dhakwani2025-02-18 · 1 min read

For years, my job ended at the specification. I drew the screens, wrote the acceptance criteria, and handed them to people who were much better than I was at turning them into software. At Softavera I never wrote the code, and I never pretended otherwise.

At the beginning of 2025, that boundary started to move. With AI coding tools, a product person could go from an idea to something that actually ran. So I tried.

What surprised me

The obvious gain is speed. The more interesting one is honesty.

A specification can hide almost anything. A sentence like "the user selects a product" sounds finished. A working screen immediately asks what happens when there are no products, when the network drops, when two people do it at once. I had written hundreds of specifications, and I learned more about their gaps in a few weeks of building than in the years before.

What it does not replace

Building a working prototype is not the same as running a product in production. Security, data, reliability and everything that happens at scale do not disappear because a tool wrote the first version. Years alongside real engineering teams taught me exactly how much I did not know, and that turned out to be useful: I knew which questions to worry about.

What changes for a product leader

The distance between deciding and seeing has collapsed. You can test an idea before asking anyone to commit to it. You arrive at a technical conversation with something concrete, and the conversation gets better.

I still think the hardest part of building software is knowing what is worth building. But it is a very different job when you can find out by Friday.

Kamel Dhakwani is a Senior Digital & AI Transformation Leader based in Bordeaux. He created GhostOne, and writes from his own experience in retail technology and AI agents. Drafted with AI assistance from my own experience, then reviewed by me.