Senior Digital & AI Transformation Leader · Bordeaux
I design and deploy AI agents that work inside real companies.
I'm Kamel Dhakwani, creator of GhostOne. Before that, I led products and international teams in retail technology.
Open to senior AI transformation and product leadership roles. Based in Bordeaux, open to moving.
10+ years
Digital & Product Leadership
AI Systems
Designed & deployed in real business environments
End-to-End
Strategy, architecture, product and deployment
Business Impact
From operational challenges to working solutions
My method
What my journey taught me about AI
Then · What I lived
A film set
One team, one role each, and everyone knows what they are there to do.
Now · AI agents
Agents with a job
Each agent has a name, a role and a clear area of work.
Then · What I lived
Founding a company
A promise made to a client is kept to the end.
Now · AI agents
Proof
An agent only says it is done when the system has confirmed it.
Then · What I lived
The stage
You rehearse before playing to an audience.
Now · AI agents
Dry runs
A process is tested safely before it is switched on.
Then · What I lived
Interface design
What counts is what people actually use.
Now · AI agents
Adoption
Approvals happen in the conversation, where people already are.
Then · What I lived
Point-of-sale software
A recorded sale cannot be silently rewritten.
Now · AI agents
Audit trail
Who acted, when, on what, and the state before the change.
Then · What I lived
Teams in five countries
Work is lost at the handoff, when the reasons stay behind.
Now · AI agents
Context that travels
Agents pass on what they know, so nobody has to repeat it.
Selected work
What I have built and led
01
My product
GhostOne
A team of AI agents working inside a company's real tools, under human control.
Read the case study
02
Softavera · Product
Anatomy of a white-label kiosk
White label, drag-and-drop journeys, multi-shop catalogue: how a WinDev kiosk became a platform.
Read the case study
03
Softavera · Product
Anatomy of a till
Sale modes, payments, NF525, closures: the complete redesign of point-of-sale software, rule by rule.
Read the case study
04
AURES Group · Retail
Leading teams across borders
Teams in France, the United States, the United Kingdom, Germany and Australia, moving in the same direction.
Read the case studyAt every scale
From franchise networks to the garage down the road
The same discipline works on a single computer. For small local businesses, including a neighbourhood garage, I set up OpenClaw agents that take small repetitive tasks off their hands.
How that worksAbout
Between the business and the build
After creative beginnings in audiovisual and interface design, I moved into product and project leadership in retail technology. My strength is connecting what an organisation really needs with a solution people actually adopt, and I stay close to the work, from the first process map to the rollout.
Full career