Career

A story in seven chapters.

From film sets to AI agents, by way of the theatre, the till and five countries.

  1. A vintage film camera

    01 · 2012 – 2014

    The Freedom to Film

    Africa Film Concept · Motion designer and director

    It all began behind a camera. Television programmes, motion design, projects carried from the first idea to broadcast. I found a freedom there that I am still looking for, and the certainty that a project stands first on the people who make it together.

    • Motion designer and director, January 2012 to September 2014
    • Directing and producing television programmes
    • Motion design for television and corporate clients
    • Creative projects carried from concept to broadcast

    What it taught meA project stands on the people who make it together.

  2. White walls and blue windows in Sidi Bou Said

    02 · 2014 – 2016

    Daring to Build

    Interactive, Tunisia · Co-founder and IT project manager

    Then came the urge to build something of my own. In Tunisia, I co-founded a company and delivered for institutions: a ministry, a major technology event, a custom voting system. I learned that a promise made to a client is kept all the way to the end.

    • Co-founder and IT project manager
    • Digital solutions for the Ministry of Technology
    • Work on ICT4ALL, a major technology event
    • Custom voting system for UTICA
    • Web development and IT consulting for businesses

    What it taught meA promise made to a client is kept to the end.

  3. A lit theatre curtain seen from the audience

    03 · First year in France

    Curtain Up

    Paris · Theatre and the performing arts

    Arriving in France meant beginning again somewhere else. My first year was spent on stage, in theatre and the performing arts. Through the stage, Paris opened up to me.

    • Theatre and the performing arts
    • Augmented stage and real-time interaction
    • Motion capture and movement sensors
    • Discovering Parisian life

    What it taught meOn stage, you rehearse before playing to an audience.

  4. Audio cables hanging in a studio

    04 · 2017 – 2019

    From Image to Interface

    Image Locale Multimedia · Don Bosco

    My taste for images never left. It changed medium. From motion design to multimedia projects, then to interface design, I learned to think less about what people watch and more about what they use.

    • Don Bosco, UX/UI designer, October 2017 to July 2018
    • Video content and design of web platforms
    • Image Locale Multimedia, September 2018 to June 2019
    • Leading motion design productions
    • Coordinating designers, animators and editors

    What it taught meWhat counts is what people actually use.

  5. A self-service screen offering a choice of languages

    05 · 2019 – 2021

    The School of Reality

    Softavera · Product

    This is where everything was decided. At Softavera, I worked on every product and built nearly all of them: till, kiosks, click and collect, catalogue, settings, loyalty. Under fiscal rules and audits, software has no room for approximation. I came in a junior and left a confirmed professional.

    • Product, April 2019 to October 2021
    • Product strategy and roadmap of the software suite
    • Till, kiosks, click and collect, displays, CRM and loyalty
    • Catalogue, settings, UX/UI journeys
    • Payments and NF525 compliance
    • Migration from WinDev to React and kiosk CMS
    • First pilot in La Réunion

    What it taught meSoftware that handles money has to be able to prove everything.

  6. The Urania World Clock in Berlin

    06 · 2021 – 2024

    A Change of Scale

    AURES Group, now Advantech-AURES · Digital projects

    Then the world grew larger. An international group, major accounts, teams across France, the United States, the United Kingdom, Germany and Australia. I understood that at this scale, what matters most happens between people.

    • Digital project management, October 2021 to September 2024, Lisses
    • Teams in France, the United States, the United Kingdom, Germany and Australia
    • Migrating kiosks and self-service to React
    • CMS for interactive kiosks
    • Integrated payments and cash automation
    • Coordinating product, engineering and major accounts

    What it taught meWork is rarely lost inside a task. It is lost at the handoff.

  7. The GhostOne studio

    07 · Since 2025

    The Age of Agents

    Independent · AI builder · Creator of GhostOne

    In early 2025, I started building applications with AI myself. By late 2025, I had thrown myself into AI agents and OpenClaw. I went to see companies, worked with their teams, and saw what really stands in the way. From those encounters came OpenClaw agents, applications, and GhostOne, created from A to Z.

    • Independent, digital and AI transformation
    • Working sessions with company teams
    • GhostOne: agent runtime, orchestration, memory, model routing
    • API and MCP integrations
    • Applications for recruitment, project tracking, training and audits
    • OpenClaw agents for small businesses

    What it taught meBefore the model, data and permissions decide.

Education

  • Digital Campus Paris
    Expert in digital strategy, RNCP level 7 (master's level).
  • Higher Institute of Multimedia Arts (ISAMM)
    Applied bachelor's degree in arts and multimedia.

Focus areas

  • Agentic AI
  • OpenClaw
  • Agent Runtime
  • AI Orchestration
  • Model Routing
  • Tool Calling
  • Model Context Protocol
  • AI Governance
  • Human-in-the-Loop
  • AI Adoption
  • Product Strategy
  • Product Discovery
  • UX/UI
  • Digital Transformation
  • Business Process Design
  • Change Management
  • Multi-site Operations
  • International Team Leadership
  • Program Management