The Freedom I Am Still Looking For

Before tills, kiosks and AI agents, I made television.

At Africa Film Concept, between 2012 and 2014, I worked as a motion designer and director on television programmes and creative projects, from the first idea through to broadcast. When people look at my career today, this is the part that surprises them.

It was the most beautiful period of my working life in one specific way. There was a kind of freedom in it that I have been looking for ever since. You had an idea in the morning and you could see it take shape with your own eyes. Nobody needed a roadmap to know whether something was working. You felt it.

What stayed with me most is the human side. A production only exists through the people who make it, and through what passes between them on a set: trust, taste, the ability to understand each other with very few words.

I have spent most of the years since in very different rooms, with backlogs, certifications and now language models. But I recognise the same thing every time a project really works. Tools change. A project still stands first on the people who make it together.